The best kept secret in marketing today (you won't hear this from your agencies!) is the remarkable downward trend in marketing costs. Rapid improvements in marketing technology combined with an

incredibly talented mobile marketing workforce are driving down

marketing labor costs at a steady rate. Many marketing departments could

be shaving a third or more off current costs with key marketing

technologies, especially when combined with a huge and talented mobile

workforce. READ MORE

The recipe for peking duck calls for a lot of labor, which makes it expensive. In marketing the labor component is shrinking.