Why Clients Are Losing Respect for Advertising Agencies

There's a revealing article in Advertising Age today that talks about a declining respect for advertising agencies by their clients. Following the article, the comments from some agency executives show pretty clearly that many, many marketers and agencies have simply become dinosaurs. CLICK HERE TO READ ARTICLE For example look at this advice for healing […]

Press Release: San Diego Marketing Firm Debuts Social Media Broadcasting

Distribution of keyword embedded content to multiple social media sites is a key driver of brand awareness, market reach and lead generation. This new service allows companies to "create once, publish globally" to 350+ social media sites simultaneously while lowering marketing costs at the same time. San Diego, CA (Vocus/PRWEB) June 23, 2010 — Marketing […]

Marketing solutions firm in San Diego publishes blueprint for generating leads with Twitter.

San Diego marketing firm gives detailed blueprint for generating leads using Twitter. June newsletter also includes Pepsi's big marketing blunder; hillbilly marketing legend Cas Walker; fresh thinking on client/agency relationships, customer loyalty and reducing marketing costs. Click here to read more.

Ad Agencies – Are Clients Still Willing To Pay As Much for "The Big Idea"?

Yikes…I may have touched a nerve with some folks in the advertising and marketing community. Harry L. posted the following comment: Mike, Explain to me the justification of "Creativity is practically free and CEOs/CMOs are telling us that they know it" and where I can find this "soaring" supply of free big ideas . . […]