Social media has become so much powerful that people are ready to take action based on the comments about brand and products. Twitter and Facebook have almost become a part of our lives. Surprisingly a survey has reported LinkedIn as the most popular social media in the U.S. during the economic downturn. It has happened because people felt the need to network when it became difficult to source jobs through direct applications and consultancies.

Downturn has affected the American society in a way that its impact will be felt for many decades to come. People are insecure about their jobs and that is the reason they are forming strong networks so that they can be of help to each other while making switch overs or for any career advancement purposes.

Social networking has become so effective that it is impacting the offline behavior of the users too. Companies have rightly chosen social networking as a mode of marketing as accoding to a survey around 31% of social media users are on Facebook several times a day. Surprisingly 21% of the people surveyed confirmed that they are on Facebook about once a day. Facebook is followed by Twitter, where people using it several times a day were around 20% and once a day users were around 13%.

The most useful and interesting information for those who undervalue the potential of social media is that, as the percentage of the users using social sites several times a day is increasing, similarly the number of “comments” and “likes” is also skyrocketing. Apart from that a significant number of female and male Facebook users comment on Facebook posts at least once a day. For once a week use of social sites, these figures are even higher.

Social Networking is also impacting the offline behavior of the users too. As according to a an ROI research finding around 60% of American social networking users were at least somewhat likely to take action when a friend/acquaintance posted something about a product, service, company or brand on a social media site. It is a clear indication that buying behavior is being impacted by social media in a powerful way. The percentage of people who are not at all likely to take any action was pretty low according to the study.

The majority of survey participants accepted that the top activities on social media sites such as Facebook would be purchasing the brand and recommending it to others. On Twitter too, the major activities were the conversations about companies and products, followed by recommending the product and then purchasing a product. And each of these activities represented more than 50% of the activities on the social media sites.

In such a scenario, it would be foolish to ignore something which is defining the future trends of marketing and sales. Nobody exactly knows how it would be to market a product twenty years from now, but we do agree that it would be a very advanced version of social media. A web marketing Toronto or a web marketing SEO company can design your social media calendar and also help you run the marketing campaigns.

Social media has redefined the way we do marketing. It has emerged as the most powerful medium of marketing. If we do not have a social media policy in place, our marketing plans are doomed.

WesternSoftwares an Internet Marketing Company in Toronto providing Internet Marketing Services like SEO, SMO and Pay Per Click Services in Toronto Canada.