Our marketing consulting services significantly boosts a client’s ability to find and convert new customers while reducing overall marketing costs because our model reduces labor costs, complexity, redundancy and waste in the marketing value chain.

We lower a client’s marketing costs by creating efficiencies across multiple marketing channels and solutions that the client simply cannot achieve on their own. In addition our clients enjoy a continuously innovating stream of marketing solutions that ensures their strategic marketing plan will stay current and that their marketing message reaches their target market they way it wants to be reached.

Our marketing consulting model greatly reduces a client’s need to provide routine oversight and continuous updating of multiple marketing vendors. This frees up management time to better understand and focus on effective responses to today’s unrelenting competitive pressures. In addition, we also provide marketing measurements demanded by CEOs in virtually all industries.

Gen X is entering the management ranks and replacing the boomer advertising and marketing execs who were trained during the “golden age of advertising”, when marketing was considered an art, not a science. This generation grew up with technology and valuing it in all aspects of work and life is intuitive. They will make better prospects because they will not require as much basic education as the current crop.

The ongoing economic downturn puts continuous pressure on companies to do more with less. Our solutions fill that requirement nicely. Businesses are starting to spend more on marketing. Prospects understand that social media and internet marketing are here to stay, however most don’t have even a basic understanding of why and where to start. Smaller ad agencies in vertically rigid categories (PR, advertising, strategy consulting) are folding due to economic downturn. Creates opportunity for multi-solution vendors like us.

Marketing technology is still a mystery to the majority of marketers. Few have time to learn it due to current work demands, which leaves them stuck in a continuous loop of declining value to their organizations because technology and marketing science are moving ahead rapidly. Our solutions offer them a chance to get their companies caught up. Our solutions also offer them a chance to try many different marketing mixes without the time and cost of ramping up internal people or agencies.