With the explosion of social media and networking sites onto the Internet, it really seems as though there is an impossible number of terminologies, computer jargon and acronyms to keep up with. Terms such as B2C, AOL, CPA, CPC, PPC, FFA, RON, SMO and SEM are enough to make even the hardened CEO run in the opposite direction (or get busy delegating). But, if there are two golden concepts that you as the business owner should know about and understand, it is what the SEO agency specializes in: Search Engine Optimization and search marketing.

The SEO Agency: Understanding Search Engines

The SEO agency essentially makes it their priority to put your business amongst the top rankings of related companies on global search engines such as Google, Yahoo and MSN. Argh! What is a global search engine? Don’t stress. You use one everyday to look up the name of the bakery on the corner of Market and Sales Street; or perhaps to research your son’s science project. Essentially, every time you open up your Internet and type in a word or phrase to look for some important piece of information (whatever it may be), you are using a search engine… the name says it all really. There are also local search engines, which restrict their searches to a more refined geographical area, such as a state, city or even neighborhood. So, what is the importance behind what the SEO agency does? Search marketing of course!

Search Marketing: The Importance of the SEO Agency

The Internet has become a fundamental tool in our everyday actions and as much as 75% of the human population turns to its virtual pages when looking for information regarding products and services. If you are reading this, then we can say with 100% certainty that you too use the Internet to look for information! As a result, the Internet has become integral to a business’ search marketing and advertising strategy. If they are not visible online, then to be quite blunt they might as well cut their losses and liquidate. The SEO agency essentially establishes and maintains a business’ online presence and visibility to local and global search engines. This involves a whole number of search marketing strategies, tricks and tools, but the end result is that when someone Google’s “rhubarb pies in Cleveland”, they will find YOUR bakery in the top five to ten results, and not your competitors’.

The SEO Agency: Capitalizing on Attention Span

The SEO agency has come to understand this basic human principle: we do not have the time, patience or the attention span to sift through pages of search engine results. Consequently, it is fundamental for your business to appear on at least the first result page; otherwise you may as well be lost to virtual obscurity. More desirable – and this is what every SEO agency aims for – are the top five to ten results. The benefits reaped from this incredible online exposure are certain to reveal themselves in your quarterly financial statement!

In brief summary, the SEO agency performs a fundamental service to the modern business, no matter how big or small. If you want greater leads, more clients and inflated profits, then seek out the advice and search marketing services of a recognized and experienced SEO agency!