Our marketing consulting services significantly boosts a client’s ability to find and convert new customers while reducing overall marketing costs because our model reduces labor costs, complexity, redundancy and waste in the marketing value chain.

We lower a client’s marketing costs by creating efficiencies across multiple marketing channels and solutions that the client simply cannot achieve on their own. In addition our clients enjoy a continuously innovating stream of marketing solutions that ensures their strategic marketing plan will stay current and that their marketing message reaches their target market they way it wants to be reached.

Our marketing consulting model greatly reduces a client’s need to provide routine oversight and continuous updating of multiple marketing vendors. This frees up management time to better understand and focus on effective responses to today’s unrelenting competitive pressures. In addition, we also provide marketing measurements demanded by CEOs in virtually all industries.

Gen X is entering the management ranks and replacing the boomer advertising and marketing execs who were trained during the “golden age of advertising”, when marketing was considered an art, not a science. This generation grew up with technology and valuing it in all aspects of work and life is intuitive. They will make better prospects because they will not require as much basic education as the current crop.

The ongoing economic downturn puts continuous pressure on companies to do more with less. Our solutions fill that requirement nicely. Businesses are starting to spend more on marketing. Prospects understand that social media and internet marketing are here to stay, however most don’t have even a basic understanding of why and where to start. Smaller ad agencies in vertically rigid categories (PR, advertising, strategy consulting) are folding due to economic downturn. Creates opportunity for multi-solution vendors like us.

Marketing technology is still a mystery to the majority of marketers. Few have time to learn it due to current work demands, which leaves them stuck in a continuous loop of declining value to their organizations because technology and marketing science are moving ahead rapidly. Our solutions offer them a chance to get their companies caught up. Our solutions also offer them a chance to try many different marketing mixes without the time and cost of ramping up internal people or agencies.

Redefining How Agency Services Are Priced And Delivered

The new marketing ideas and solutions provided by the emerging marketing consulting San Diego are on the move to redefine the marketing strategies. “There is a place and time when silo services in advertising, public relations, web development, SEO or other vertical marketing services are, perhaps, good solutions,” Harris stated. “The problem is that many of those agencies have high labor costs, can’t collaborate with one another and are not good with existing marketing technologies, let alone the amazing new ones. Many of those business models are better suited for larger companies, complex brands or other situations that need lots of hand-holding”.

Harris said his company is a new breed of marketing solutions Company operating from San Diego that has fused C-level marketing consulting, new marketing technologies and a highly talented mobile online marketing workforce to give clients more options at much lower costs.

“If a company is spending $200,000 plus on a TV commercial then, yes, maybe they’re going to want a large ad agency involved,” Harris continued. “Most companies, however, are not national brands and they’re not Fortune companies, yet they want to compete just as hard. They’re not looking for a “Just Do It” campaign…they want market visibility, reputation growth and a constantly growing database of interconnected customers, prospects, relevant media and industry experts.” This marketing consulting firm in San Diego ensures some effective marketing ideas to beat the growing competition.

Company Is Driving Down High Cost of Marketing Labor

Harris said his marketing consulting company based in San Diego is driving marketing labor costs down sharply by offering labor saving marketing technologies such as TellCasT, a social networking accelerator which pushes blogs, videocasts, podcasts, press releases and virtually any content to 350+ social media sites at the same time.

He said, “Fixed prices for marketing services are uncommon for now. However they make great sense as a bridge between hourly fees and pay-for-performance, which is still nascent. Clients want lower costs and they want to know their monthly marketing investment from the outset without hourly billing surprises. Clients also don't want a meter to be running every time they pick up the phone.” Harris Consulting, the marketing consulting San Diego is in full charge to make their way on top.