There's a revealing article in Advertising Age today that talks about a declining respect for advertising agencies by their clients. Following

the article, the comments from some agency executives show pretty clearly

that many, many marketers and agencies have simply become dinosaurs. CLICK

HERE TO READ ARTICLE

For example look at this advice for healing the client/agency relationship: "For marketers this means

getting closer to the sales process, becoming partners in the lead

generation and win conversion process."

Huh??? Where has this guy been the last 5 years? We should get familiar with lead gen discussions?

Marketing is all about lead gen and has been for years. Is it possible

that many agencies haven't been willing to get their hands dirty with

sales and thus lost the respect of clients?

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My marketing career includes working on the client side with agencies that were very hip in

their time, such as Fallon McElligott. The agency business prior to Web

2.0 was heavily dependent on convincing the client that the agency had

exclusivity on the creativity and big ideas that kept the client's image

innovative.

Today, this model is one for the history books. The cost of high quality marketing is declining rapidly due to the

convergence of some amazing new marketing technologies with a highly

talented mobile workforce. Creativity is practically free and CEOs/CMOs

are telling us that they know it. Clients are recognizing this faster

than some agencies…many of whom appear to be in denial. Perhaps this

is a reason for the client's procurement to step in…they know more

about the advertising industry's economics than many of the agencies.

CLICK HERE FOR RELATED WHITE PAPER

When an economic sea-change descends on an industry, a successful response

includes a heckuva lot more than adjusting the product line or adding a

specialist in a vertical marketing function such as social networking.

When prices decline, the successful competitor adjusts the entire

business model to recognize and profit from the change. It would seem

that a critical adjustment for agencies is to understand that the supply

of "big ideas" is soaring and that clients may no longer be willing to

pay tens or hundreds of thousands dollars for "Eureka!". Further,

perhaps those clients have decided to hire only those marketing agencies

who are willing to get down in the dirt with them and contribute hugely

to the sales and conversion processes.

My guess is that agencies will start to give away the creativity in order to sell the

execution and measurement will do well. Adjust agency overhead sharply

downward and focus every ounce of executive brainpower on creating

profits for the agency by creating new and better value for the client,

focused on what the client is telling you it needs…better recognition

and use of marketing technology and lower marketing labor costs.

When agencies stop peddling dinosaurs that's when we'll see the

client/agency relationship improve.

CLICK HERE FOR RELATED WHITE PAPER

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Are you plagued by chronic headaches? More than 45 million Americans (one in six) suffer from chronic headaches. 20 million of whom are women. Scientific research shows that acupuncture can be more effective than medication in reducing the severity and frequency of chronic headaches.

The pain that headache and migraine sufferers endure can impact every aspect of their lives. A widely accepted form of treatment for headaches, acupuncture can offer powerful relief without the side effects that prescription and over-the-counter drugs can cause. Headaches and migraines, as well as their underlying causes have been treated successfully with acupuncture and Oriental medicine for thousands of years. Acupuncture and Oriental medicine can be used alone in the management and treatment of headaches, or as part of a comprehensive treatment program.

Traditional Chinese Medicine does not recognize migraines and chronic headaches as one particular syndrome. Instead, it aims to treat the specific symptoms that are unique to each individual using a variety of techniques such as acupuncture, tui-na massage, and energetic exercises to restore imbalances found in the body. Therefore, your diagnosis and treatment will depend on a number of variables including:

• Is that headaches behind your eyes and temples, or is it located at the top of your head?
• When do your headaches occur (i.e. night, morning, after eating)?
• Do you find that cold compress or a darkened room can alleviate some of the pain?
• Is the pain dull and throbbing, or sharp and piercing?

Your answers to these questions will help your practitioner create a treatment plan specifically for you. The basic foundation for Oriental medicine is that there is a life energy flowing through the body which is termed Qi (pronounced chee). This energy flows through the body on channels known as meridians that connect all of our major organs. According to Oriental medical theory, illness or pain arises when the cyclical flow of Qi in the meridians becomes unbalanced. Acupuncture stimulates specific points located on or near the surface of the skin to alter various biochemical and physiological conditions that cause aches and pains or illness.

The length, number and frequency of treatment will vary. Typical treatments last from five to 30 minutes with the patient being treated one or two times a week. Some headaches, migraines and related symptoms are relieved after the first treatment, while more severe or chronic ailments often require multiple treatments.

Headaches Dramatically Reduced by Acupuncture

Since the early seventies, studies around the globe have suggested that acupuncture is an effective treatment for migraines and headaches.

Researchers at Duke University Medical Center analyzed the results of more than 30 studies on acupuncture as a pain reliever for a variety of ailments, including chronic headaches. They found that acupuncture decreases pain with fewer side effects and can be less expensive than medication. Research found that using acupuncture as an alternative for pain relief also reduced the need for post-operative pain medications.

In a study published in the November 1999 issue of Cephalalgia, scientist evaluated the effectiveness of acupuncture in the treatment of migraines and recurrent headaches by systematically reviewing 22 randomized controlled trials. A total of 1,042 patients were examined. It was found that headache and migraine sufferers experienced significantly more relief from acupuncture than patients who were administered “sham” acupuncture.

A clinical observation published in a 2002 edition of the Journal of Traditional Chinese Medicine, studied 50 patients presenting with various types of headaches who were treated with scalp acupuncture. The results of this study showed that 98 percent treated with scalp acupuncture experienced no headaches or only occasional mild headaches in the six months following care.

In a case study, published in the June 2003 Issue of Medical Acupuncture, doctors found that acupuncture resulted in the resolution or reduction in the frequency and severity of cluster headaches, and a decrease or discontinuation of pain medications. It was concluded that acupuncture can be used to provide sustained relied from cluster headaches and to stimulate the body’s natural production of adrenal cortisol to aid in discontinuing corticosteroids.

According to the July 2005 Issue of the British Journal, a randomized controlled trial in Germany found that acupuncture cut tension headache rates almost in half. Researchers divided 270 patients who reported similarly severe tension headaches into three groups for the study. Over the project’s eight-week period, one group received traditional acupuncture, one received only minimal acupuncture, and the third group received neither treatment. Those receiving the traditional acupuncture reported headache rates of nearly half that of those no received no treatments, suffering 7 fewer days of headaches. The minimal acupuncture group suffered 6.6 fewer days, and the non-acupuncture group suffered 1.5 days. The improvement continued for months after the treatments were concluded, rising slightly as time went on.

Do you or someone you know suffer from headaches or migraines? Call today to find out how acupuncture and Oriental medicine can help you!

Distribution of keyword embedded content to multiple social media sites is a key driver of brand

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The odds are that you picked up this book because your doctor just told you that you’re sick. Maybe you have just diagnosed with hypertension you have elevated blood sugar -the first signs of diabetes. And he told you that you have 2 months to lose weight and start exercising or you’ll be on medication for the rest of your life. Or maybe your dad just had a heart attack and you’re afraid you’ll end up the same way. You know what you need to do but how do you start?

Your doctor has diagnosed the problem and can provide pills to control your symptoms, but the power to improve your health rests solely with you. . Your doctor is definitely the best person to direct the treatment of your disease, but his focus is on controlling your symptoms with medications; not on the ways exercise or diet can be used as a preventative medicine. With an appropriately directed exercise program you can take charge of your health. You can drop your blood pressure, treat your diabetes, strengthen your osteoporotic bones and even control the pain of arthritis. You can actually fight your disease with the right exercise program; a program targeted to fight your specific medical problems. And in some instances, you can cure it. That is far more than modern medicine has to offer. You will see that you are more powerful than any pill your doctor can give you. I know; I’m one of the doctors that prescribe those pills. But I also know that your lifestyle choices, what you eat and how your exercise are the best ways to treat and potentially cure your disease.

One very important example is the anti-hypertensive effect of exercise. Daily exercise can be as effective and any beta-blocker or calcium channel blocker in dropping your blood pressure. Think of it. It is actually possible to stop your medications with the right exercise program. Please don’t stop taking your pills without your doctor’s supervision, but as your blood pressure falls lower and lower with each office visit; your physician will be the first one to want to cut back on your medication. Less medication means fewer medication side effects, (exercise is the only ‘medicine’ without any) and less money out of your hard earned paycheck as your monthly medical expenses drop. There is nothing but good news here