This four-part article series explores how businesses of all sizes can
use Skype to really connect and engage with their web visitors, encouraging
lead conversions and greater online sales.
In our previous article post, we discussed WorldClass’
promotional Skype Video Interview Package offer and what clients need in order to create
their social media marketing videos. In this article, the third installment of
a four part series, we shall begin exploring the top ten tips for creating a
successful Skype “Guest Expert” Interview. Armed with this information, you can
create media for your website or social media marketing campaign that will
engage a wider audience far more effectively, thus securing you greater and
more sustained online interest. This in turn translates into greater lead
conversion rates and supercharged online sales!
Top 10 Tips for a Successful
Social Media Skype “Guest Expert” Interview:
You may have everything you need to physically record your social media Skype
video – Skype, a webcam and a microphone – but in order to create a truly
successful social media marketing video, there are a number of points you need
to understand and incorporate into your presentation. Having a profound and
positive impact upon your audience requires some sophisticated fine-tuning. You
can’t very well plunk down in front of your computer and expect to record
material that will move mountains. So, without further ado, here are the Top 10
Tips for a Successful Skype “Guest Expert” Interview!
- Your User Name: Create a professional
Skype “handle”: Whether it's Skype, an instant-messaging client, or
another videoconferencing app, you will likely have to create a user name
or "handle" that you sign in with. Make sure it appropriately
represents your company and is not something like beerbuddies2012 or
26E4u. As with your email account, choose something professional; if you
can't just use your name because it's already taken, try your name
combined with your industry, for example: DrSteiner_dentist.
- First Impressions: As if meeting in person,
create a great first impression! Treat a social media Skype interview as a
real face-to-face interview. Make sure you log in and are ready at least
five minutes before the scheduled interview time and do your homework well
in advance! Make sure you have reviewed the interview questions beforehand
and have prepared well-thought out answers.
- Maintain Eye Contact: Maintain direct eye
contact throughout the social media interview, looking directly into the
camera:
(i)
Social Media Tip: During Skype interviews, be careful not to
fixate on your own screen image. This gives the impression that the candidate
is not making eye contact with the interviewer on the other end.
(ii)
Social Media Tip: Before an interview starts, take a moment to
make sure you look fine on the screen, and then focus on looking into the
camera.
(iii)
Social Media Tip: When you look directly at the camera, it appears
to the interviewer that you are looking directly at them, thus making eye
contact – the camera is usually located at the top of your computer in the
center of the frame around your screen.
(iv)
Social Media Tip: Sit slightly forward and lean toward the camera
so you become a talking head, just like on TV. This is the best way for our
audience to read your facial expressions and establish a connection with you.
(v)
Social Media Tip: Be sure to sit up and maintain a straight
posture. This gives your audience the impression that you have the confidence
befitting an industry expert.
(vi)
Social Media Marketing Tip: Skype interviews tend to dampen one's
personality so make an effort to smile and act like your pleasant self as much
as possible. Be Yourself! Relax, smile and let your personality
show through.
- Put Your Hands Where the Audience Can See Them: Make sure that the camera on your
computer gives a good shot of your head and shoulders, as well as of your
hands. Remember that a good portion of understanding comes from body
language and other non-verbal cues (80% of communication is non-verbal),
so you want to make sure that the upper half of your body is visible.
- Practice Makes Perfect: Practice
on Skype before your social media marketing interview. This will ensure
that you’re familiar with how the application works. Spending a few
minutes familiarizing yourself with how you look “on camera” will also give
you the opportunity to fix anything which could negatively impact your
image: adjust your clothing, hair and position in the camera.
Social Media Marketing with WorldClass: Stay Tuned
In our next article post, the final installment of a four-part series, we shall be
presenting the remaining Top 10 Tips for a Successful Skype “Guest Expert”
interview. By integrating these points into your social media marketing video,
you can be sure that your final product will be effective in securing your
audience’s undivided attention.