To achieve success in your online/offline businesses, it is required that you plan your gorilla marketing offensive for the social media promotion. It is amazingly effective and quicker as compared to any other technique for Internet marketing promotion, as you have “defined customer groups” on the social media sites and they are quite interactive too. When it comes to small companies or the individual entrepreneurs, social media marketing can do wonders for you.

It has surpassed all known tactics in terms of greater exposure, visibility and instant attention in the lowest budget possible. Previously organic search promotion which was based on certain keywords, was the most prevalent means of Internet marketing promotion, but now social media sites are turning into the biggest back linking sources, so it is also adding to your search engine optimization efforts. It is simply because increased traffic is taken as a positive sign of the popularity of a website by the search engines and they do rank your site higher on the search pages as a result.

The latest trends show that Facebook and Twitter are being used to interact with businesses by the users more than any other channel, so even though organic searches are not rendered useless as a result of that, but it is for sure that you cannot ignore social media’s role into diverting traffic to your websites. If you talk of the increasing traffic pattern, people are discovering and landing on new sites through social media far more in numbers than any other channel.

If you are handling marketing and promotion on social media for a small business or for your own venture, you have to renew your strategies as dry SMO strategies would not work for your social media marketing campaign. Advertising and marketing on Facebook or Twitter require some different strategies. The theme of all SMO campaigns is the increased interactivity. If you cannot achieve interactivity, even the most popular brand may fail.

The very reason people prefer social media is interaction, and your entire efforts will go waste if you cannot engage people. You can maintain interest and engagement through various actions such as regular publishing, tweeting and interaction through videos, surveys, press releases, announcements, promotions and motivation.

You also have to remember while performing all these activities that all this is for greater interaction and not for selling your products. That would be total disaster of you depicted your interest to blatantly sell something online. Remember it is just a forum where people come to interact and share; and just like traditional market only 5% of those become your customers in a short period. Most of the advertising is basically for the brand building and future sales, which most of the small businesses fail to understand in their endeavor to achieve quick sales.

Sales follow if you regularly keep posting the messages about the benefits of your product and what value can your customers derive from buying it. But you should emphasize more on advertising and engagement by continuous information and entertainment. It can be understood as a TV channel dedicated to marketing in an indirect way and offering information and entertainment as its first product.