San Diego Marketing Firm Launches 'Agency of the Future'
Innovative company launches clusters of monthly fixed fee marketing services
San Diego, CA (Vocus/PRWEB ) May 12, 2010 — Marketing expert Mike Harris today announced that his
firm is introducing a unique new marketing agency model. Harris
Consulting LLC now offers fixed fee monthly packages that can include
fresh monthly content, public relations, Internet marketing, lead
generation, social media marketing, search engine optimization, email
marketing, website hosting and website updating. Introductory prices
range from $2,500 to $3,500 per month. All packages include press
releases, customer case studies, e-newsletters and email marketing. PODCAST
Redefining How Agency Services Are Priced And Delivered
“There is a place and time when silo services in advertising, public relations, web development, SEO or other vertical marketing services
are, perhaps, good solutions,” Harris stated. “The problem is that many
of those agencies have high labor costs, can’t collaborate with one
another and are not good with existing marketing technologies, let alone
the amazing new ones. Many of those business models are better suited
for larger companies, complex brands or other situations that need lots
of hand-holding.”
border-width: 4px; border-color: rgb(198, 213, 223); background: none repeat scroll 0% 0% rgb(255, 255, 255); color: rgb(116, 141, 167);
font-size: 16px; font-family: Arial,Helvetica,sans-serif; font-weight:
bold; z-index: -1;" width="250px">
rgb(116, 141, 167); font-size: 16px; font-family:
Arial,Helvetica,sans-serif; font-weight: bold;">There is a place and
time when silo services in advertising, public relations, web
development, SEO or other vertical marketing services are, perhaps, good
solutions
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border-width: 4px; border-color: rgb(198, 213, 223); background: none repeat scroll 0% 0% rgb(255, 255, 255); color: rgb(116, 141, 167);
font-size: 16px; font-family: Arial,Helvetica,sans-serif; font-weight:
bold; z-index: -1;" width="250px">
rgb(116, 141, 167); font-size: 16px; font-family:
Arial,Helvetica,sans-serif; font-weight: bold;">The problem is that many
of those agencies have high labor costs, can’t collaborate with one
another and are not good with existing marketing technologies, let alone
the amazing new ones. Many of those business models are better suited
for larger companies, complex brands or other situations that need lots
of hand-holding
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border-width: 4px; border-color: rgb(198, 213, 223); background: none repeat scroll 0% 0% rgb(255, 255, 255); color: rgb(116, 141, 167);
font-size: 16px; font-family: Arial,Helvetica,sans-serif; font-weight:
bold; z-index: -1;" width="250px">
rgb(116, 141, 167); font-size: 16px; font-family:
Arial,Helvetica,sans-serif; font-weight: bold;">Most companies, however,
are not national brands and they’re not Fortune companies, yet they
want to compete just as hard. They’re not looking for a
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border-width: 4px; border-color: rgb(198, 213, 223); background: none repeat scroll 0% 0% rgb(255, 255, 255); color: rgb(116, 141, 167);
font-size: 16px; font-family: Arial,Helvetica,sans-serif; font-weight:
bold; z-index: -1;" width="250px">
rgb(116, 141, 167); font-size: 16px; font-family:
Arial,Helvetica,sans-serif; font-weight: bold;"> campaign…they want
market visibility, reputation growth and a constantly growing database
of interconnected customers, prospects, relevant media and industry
experts.
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border-width: 4px; border-color: rgb(198, 213, 223); background: none repeat scroll 0% 0% rgb(255, 255, 255); color: rgb(116, 141, 167);
font-size: 16px; font-family: Arial,Helvetica,sans-serif; font-weight:
bold; z-index: -1;" width="250px">
rgb(116, 141, 167); font-size: 16px; font-family:
Arial,Helvetica,sans-serif; font-weight: bold;">Fixed prices for
marketing services are uncommon for now. However they make great sense
as a bridge between hourly fees and pay-for-performance, which is still
nascent. Clients want lower costs and they want to know their monthly
marketing investment from the outset without hourly billing surprises.
Clients also don't want a meter to be running every time they pick up
the phone.
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Represents A New Breed of Marketing Service Providers
Harris said his company model is fairly new in the marketing services industry but that inevitably it will be followed due to demand.
"Yes, we are pioneering this model," he said, "in hopes it will give clients a much better alternative than overly complex hourly billing models."
He said his company is at the forefront of driving marketing results higher and labor costs lower by
fusing C-level marketing consulting, new marketing technologies
and a highly talented mobile marketing workforce to give clients more
options at much lower costs.
“If a company is spending $200,000 plus on a TV commercial then, yes, maybe they’re going to want a large ad agency involved,” Harris
continued. “Most companies, however, are not national brands and they’re
not Fortune companies, yet they want to compete just as hard. They’re
not looking for a “Just Do It” campaign…they want market visibility,
reputation growth and a constantly growing database of interconnected
customers, prospects, relevant media and industry experts.”
Company Is Driving Down High Cost of Marketing Labor
Harris said his company is driving marketing labor costs down sharply by offering labor saving marketing technologies such as TellCasT™,
a social networking accelerator which pushes blogs, videocasts,
podcasts, press releases and virtually any content to 350+ social media
sites at the same time.
He said, “Fixed prices for marketing services are uncommon for now. However they make great sense as a bridge between hourly fees and
pay-for-performance, which is still nascent. Clients want lower costs
and they want to know their monthly marketing investment from the outset
without hourly billing surprises. Clients also don't want a meter to be
running every time they pick up the phone.”
About The Company
Harris Consulting LLC is a new breed of marketing solutions firm. The firm has fused C-level marketing consulting, powerful new marketing
technologies and a highly talented mobile marketing workforce to bring
clients more marketing choices at lower costs. The firm is headquartered
in San Diego, CA. Its website is http://harconllc.com.
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